Focused on quality

We are focused on doing one thing right, every time—producing the best lubricants on the market, whether for sport, styling, or personal use. The quest began back in 2002. Our goal was to create a lightweight lubricant with long-lasting performance—one that doesn’t leave a sticky residue.

In 2010, after hundreds of formula iterations and extensive market testing, we launched our product. Simple ingredients and the überlube clear glass bottle have been our trademark ever since.

Clear glass because we have nothing to hide.
Uberlube’s first job is to make you feel amazing

About the company

Company History

2002

Überlube began as an idea in 2002. The goal was to create the first premium, lightweight lubricant with long-lasting performance—one that doesn’t leave a sticky residue after the job is done.

2010

After several years of market testing, überlube launches in the US with its own manufacturing facility in Chicago. Establishing itself as a leader in the premium lubricant market, überlube quickly became a favorite with consumers and the press.

2013

Überlube expands into Canadian and Australian markets.

2015

Überlube achieves its medical device registration in the US and European markets. [FDA 510(k) / MDD]
As a newly registered device, überlube launches in the European market.

2017

Based on customer requests, überlube develops a discreet travel option. The Good-to-Go traveler launches with its protective case.

2022

Überlube wins "Best Lubricant Brand of the Year" at industry tradeshow in Hanover, Germany

2023

Today, we continue to batch, test, and bottle überlube in our Chicago-area facility. Überlube remains a family owned business experiencing world-wide growth without compromising our original values. Our goal is still to enhance joy and pleasure in our customer's lives.

Feeling is everything.

Founder about uberlube

A note from founder

Over the years, I have personally refined überlube through hundreds of iterations of formula, to bring you a product that doesn’t just reduce friction, but lets skin feel and interact with skin in a way that’s natural.

When we say “feeling is everything,” we’re also saying that the lubricant should be a tool that does its job without stealing the show. That’s why we have always relied on simple, inert, body-friendly ingredients.

Stephen Magnusen
Creator of überlube